Regulators have warned producers not to indulge in series that tout romance between male characters in pursuit of profit.
China’s broadcasting regulator pledged to strengthen the “positive direction” of TV series production, warned against rushing to adapt danmei – or “love of boys” – novels, as part of the country’s continuing efforts to rectify the thriving but often chaotic entertainment industry.
“(We) must adhere to realism in the production of works, resist distorted aesthetics, regulate the order of the TV drama market, and avoid making detrimental profits,” said Zhu Yonglei, deputy director of the National Radio and Television Administration at a meeting. Thusday.
Originally from Japan, danmei has become one of China’s most popular literary genres in recent years, attracting a massive reader base, especially women with equal gender relations and dissatisfied with the long tradition of whistleblowing in novels. In recent years, investors and production companies have flocked to adapt novels into television series, primarily targeting a female audience, with the aim of making a profit.
Currently, over 60 dramas adapted from danmei novels starring leading actors – including one with acclaimed director Chen Kaige’s son, Chen Feiyu, and another with star actor Fan Bingbing’s brother, Fan Chengcheng – are either in production or being released expected over the next few months, according to a WeMedia account specializing in the entertainment industry.
However, such series have often angered many for their portrayal of the romance between its income-seeking male characters. In late August, the state-run Guangming Daily criticized producers for touting such relationships to attract traffic and raise the rankings of male couples on social media.
“(It) made the dramas focus on traffic and marketing, and disrupted the internet environment and order,” the comment said. “If left unchecked, they will certainly have an impact on the dominant culture and values and mislead the public aesthetic.” Continue reading the full article here
– This article originally appeared on Sixth tone.