Christchurch street art, like this 3D mural overlooking Evolution Square in the SALT district, will feature the city’s public murals in an interactive show that will tour internationally next year.
Christchurch will appear in a new interactive street art exhibition by the producers of Van Gogh alive and there is a push for the city to host the world premiere.
Grande Experiences, the company that presented the Van Gogh show in New Zealand earlier this year, is developing a street art version by focusing on five major street art cities – New York, London, Sao Paulo, Melbourne and Berlin. .
Christchurch will be among 15 second-tier destinations using murals as a means of rejuvenation, and ginger group Action Reaction Central Christchurch (ARCC) have asked organizers to consider opening the show in the city.
However, Christchurch paid an incentive fee of $ 50,000 to secure the exclusive South Island accommodation rights for Van Gogh alive, so winning the world premiere of street art could come at a cost.
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The Riverside Market 3D mural took four members of DTR’s street art team six weeks.
Grande’s travel experiences manager Rob Kirk said they are still working on the street art exhibit and discussing with a number of cities about the first one, with a decision to be made. in the next two or three months.
“Of course, we expect Street Art to be as popular, if not more popular, than Van Gogh Alive and we would love the opportunity to bring it to New Zealand.”
Kirk said the business terms for hosting the event were confidential and that it was up to the host partners to disclose the information.
ChristchurchNZ tourism and economic development agency confirmed that together with municipal event organizer Venues Åtautahi, it paid a fee of $ 50,000 to secure the Van Gogh alive event that drew nearly 50,000 visitors in February, generating an estimated $ 2 million in spending by out-of-town visitors.
Mark Kneebone, Managing Director of Live Nation NZ, talks about the Van Gogh Alive exhibit which opens in Wellington this week. (First published January 2021)
Christchurch Destination Manager Loren Heaphy said there had not yet been formal discussions with Grande about the street art exhibit or funding requests.
âBut once the event is created, we’ll definitely talk to them about hosting it. “
Van Gogh’s 40-minute show projected images of the artist’s work and writings onto giant screens and was hailed as the world’s most visited multisensory exhibition.
The Grande Experiences website said that following the disastrous 2011 earthquakes, Christchurch saw artists from all over the world come together to produce some of the best murals in the world.
ARCC member Philip Sunderland, who helped design the 3D mural at the back of Riverside Market, said if they won the premiere it would be ideal if it was around the time of ‘a big street art festival scheduled for March.
âThere are a lot of negotiations that need to take place to make this possible. “
Sunderland said profiling Christchurch was a hell of a blow.
“They chose all of these amazing cities, which is why it is such a privilege for Christchurch, and being a part of it gives us global credibility in the street art world.”
Van Gogh alive took place at the Wigram Airforce Museum, but the ARCC is eyeing the downtown premises for the street art event.
Local street artist Wongi Wilson said Grande had applied for permission to use her work in the show and that the company had offered royalties up front, or a percentage of sales at the end of the tour, what he chose.
He said it was “awesome” that the show was promoting New Zealand.