2020 Media Veteran and OOH Professional of the Year Fabian Trevor Cowan has been named CEO of the newly formed joint venture between Sapio Analytics, a data-driven government advisory group, and Parthiv Group, a financial conglomerate, insurance, marketing, technology and more, Sapio Parthiv Heritech.
With a declared vision to re-imagine and convert outdoor locations in towns, villages and towns into aesthetic and emotionally uplifting spaces; Sapio Parthiv Heritech (SPH) is on a mission to focus on culture-driven transformation. The company plans to use innovative visual manifestations on outdoor products to create a new world of citizen-centric outdoor media and heritage-centric merchandise.
SPH creates universal products, powered by artificial intelligence and machine learning that can automatically contextualize location-based solutions. In the process, he plans to work with governments at all levels and the thriving private sector.
Through AI-powered products that restore, digitize and preserve India’s rich artistic and cultural heritage for eternity at the World Arctic Archives in Svalbard, Norway, SPH has amassed unique digital inventories dating back to 7e and 8e century BC It is also setting up an experience center in an ancient fort in Rajasthan owned by Sapio Analytics.
Additionally, through its in-depth foray into data analytics and understanding consumer behavior, SPH develops transformative products for DOOH and location-based analytics that advertisers and OOH specialist agencies can benefit from.
Commenting on his new role, Fabian said, âAs an OHO professional, I think this is the right time for us as an industry to work collectively on the conscious elevation of Out locations. of Home in which we operate. Refreshing the challenge of doing something different, the excitement of creating something new, and the sheer privilege of being part of a team of visionaries, this is what I found at SPH, and can’t wait. to make a difference that is positively disruptive for the OOH ecosystem â.
âSPH is creating a new market in the OOH ecosystem and it is imperative to have a visionary leader at the helm to become a pioneer. Over the next year, we aim to transform spaces and own assets that will uplift the consciousness of Indian citizens, under the leadership of Fabian, âsaid Ashwin Srivastava, CEO of Sapio Analytics. Parthiv Group of Companies founder Rakesh Rathi also congratulated Cowan on his appointment to this transformative company.
Fabian Cowan, who recently left his post as Country Head Posterscope India (part of the Dentsu Group) after an 11-year stint, has worked in media for 27 years with experience in print, radio, television and away from home. A sought-after commentator on D / OOH, Fabian is also currently supporting new initiatives in the field of OOH.
Sapio Analytics is an artificially intelligent shadow government technology support system that aims to optimize the efficiency of decision-making for government in various sectors. With pioneering products in smart health, local government, law enforcement, rural finance, heritage restoration and more, Sapio is at the forefront of innovation driven on AI and ML.
Parthiv Group, with a portfolio ranging from corporate and commercial financial services to personal and household financing, business advisory services, marketing and advisory services, wealth management and insurance services, insurance and of technology-driven finance, is one of the fastest growing financial services companies in India.
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