Floral Street x Van Gogh Collaboration | Sunflower Pop: where art and fragrance meet

SUNFLOWER POP: The new fragrance from Floral Street

Oh, the joy of the sunflower: the gigantic bloom is a guaranteed mood booster, and the sight of their sunny faces is a signal that summer is here. Maybe their brilliant disposition and portrayal of eternal optimism is why we love these Genus Helianthus so many.

They also tick a lot of wellness boxes: the superfood seeds sprinkled on our favorite salad and the extracted oils that can nourish skin and hair. It is even a gardener’s plant of choice for detoxifying the soil around it. But, it is aesthetically speaking that sunflowers bring the most cheerfulness.

Hitchin Farm Sunflower Field

Without a doubt, that’s why they’ve recorded over 8 million Instagram posts and have been the inspiration for countless fashion collections: think designers like Dolce & Gabbana and Alaïa to celebrity brands like Converse, cool and quirky interior businesses and art. From iconic masterpieces by Vincent Van Gogh, to bouquets of ‘sunflowers’ that are instantly recognizable and still reign supreme over a century later, to eye-catching prints you can buy now.

Michelle Feeney of UK sustainable fragrance house Floral Street has partnered with the Van Gogh Museum to bring together sunflower art and fine perfumery in an eco-friendly and sustainable way. ‘Sunflower Pop’ starting at £ 24, is a clean-formulated fragrance inspired by nature.

Feeney says: “I am honored that Floral Street has been chosen as the first fragrance brand to partner with the Van Gogh Museum. Inspired by the timeless masterpieces of Vincent van Gogh, we discovered a common love for nature and the pursuit of beauty in everyday life. Thanks to this collaboration, we are able to tell our story in a new way, in which the beauty of art and perfume meet.. ”

Floral Street’s Sunflower Pop will present notes of bergamot, a bellini accord and a touch of honey in a vibrant citrus-centric spritz. This will give the wearer a feeling of “optimism” as Van Gogh envisioned from his palette all those years ago. And the artist’s print will not only adorn the outer packaging but the bottle itself.

The poet Rupi Kaur once said: “Although they know they won’t be around for long, they still choose to live their brightest life – sunflowers.

Isn’t that something we can all learn from? Carpe diem, whether captured in a bottle, sprayed on the skin, printed on fabric or worn as a talisman, can help us present our most positive selves …


SUNFLOWER EDITION

Floral Street x Van Gogh Museum Tournesol Pop, from £ 24
Floral Street x Van Gogh Museum Sunflower Pop, from £ 24 – Buy here


Dolce & Gabbana floral swimsuit, £ 495
Dolce & Gabbana Floral Swimsuit, £ 495 – Buy here


Alaïa printed canvas tote bag, £ 1,720
Alaïa Printed Canvas Tote, £ 1,720 – Buy here


Arizona Love + Jason Wu Trekky gauze-trimmed floral-print canvas sandals, £ 160
Arizona Love + Jason Wu Trekky Gauze-Trimmed Floral Print Canvas Sandals, £ 160 – Buy Here


Dolce & Gabbana patchwork silk-blend midi skirt, £ 945
Dolce & Gabbana patchwork silk-blend midi skirt, £ 945 – Buy here


PSTR Studio Unframed Sunflower Print II, £ 40
PSTR Studio Unframed Sunflower Print II, £ 40 – Buy Here


SamsoeSamsoe Celestina Sun Flower Dress, £ 249
SamsoeSamsoe Celestina Sun Flower Dress, £ 249 – Buy here


Klevering Stoneware Sunflower Bowl, £ 15.00
Klevering Stoneware Sunflower Bowl, £ 15.00 – Buy here


Emily Carter Sunflower Print Silk Face Cover, £ 40
Emily Carter Sunflower Print Silk Face Cover, £ 40 – Buy Here


Converse Sunflower Print Hi Top, € 62
Converse Sunflower Print Hi Top, £ 62 – Buy Here

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About Bernice D. Brewer

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