“Our collaboration with Takashi Murakami led us to digital art, a field of expression in which Hublot has become a pioneer on the watchmaking planet. From now on, NFTs will be an integral part of our “Hublot loves art” artistic universe.

“Continuing my artistic collaboration with Hublot using new forms of artistic expression such as NFT seems like the natural way to develop our relationship. Looking to the future.”

This new stage in the artistic collaboration developed with Takashi Murakami comes as two static NFTs featuring the smiling flower with a mischievous grin, an iconic theme in Murakami’s work and his Superflat art movement. The first NFT based on the All Black version, is a limited edition of 216, while the second, which will recreate the colors of the very exclusive Sapphire Rainbow version, will be a limited edition of 108. current owners of these two limited edition watches, to whom they will be offered under certain conditions specified under ( Current owners of these watches will actively claim the NFT beginning on April 1, 2022 and at the latest April 25, 2022. If they claim and wish, these watch owners will then be able to receive their free NFT in their eWallet. In May, Hublot will then open a page on a decentralized market for non-fungible tokens, where owners can trade their NFTs.

The launch of the Hublot Classic Fusion Takashi Murakami NFT will be supported by a very arty promotional campaign, based on the principles of guerrilla marketing. After being presented at Watches & Wonders, the watch fair in Genevaposters will secretly go up in London and new York and giant light projections will illuminate iconic buildings.

A limited number of these NFTs will be publicly available in May 2022. Stay tuned!


Founded in Switzerland in 1980, Hublot is defined by its innovation, which begins with the highly original combination of gold and rubber. This “Art of Fusion” was born from the imagination of its visionary Honorary President, Jean-Claude Biverand was powered by the CEO Ricardo Guadalupe since 2012.

The release of the multi-award winning Big Bang icon in 2005 paved the way for new flagship collections (Classic Fusion, Spirit of Big Bang), with complications ranging from the simplest to the most sophisticated, establishing the extraordinary DNA from Switzerland. watchmaking house and ensure its impressive growth.

Anxious to preserve its traditional and cutting-edge know-how, and guided by its “Be First, Different and Unique” philosophy, the Swiss watchmaker is always one step ahead, through its innovations in materials (scratchproof Magic Gold, ceramic in vibrant colors, sapphire) and the creation of Manufacture movements (Unico, Meca-10, Tourbillon).

Hublot is fully committed to creating a Haute Horlogerie brand with a visionary future: a future merged with the key events of our time (FIFA World Cup™, UEFA Champions League, UEFA EURO™) and the best ambassadors of our time. (Chiara Ferragni, Pelé, Kylian Mbappé, Usain Bolt, Novak Djokovic).

Discover the Hublot universe in our network of boutiques located in the main cities of the world: Geneva, Paris, London, new York, hong kong, dubai, Tokyo, Singapore, Zürich and on

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For further information: Media contacts: Annabelle Galley, [email protected]+41 22 990 99 00

About Bernice D. Brewer

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