LG Electronics is supporting a Russian artwork restoration team to help clean up and touch up ‘Vineyards in Arles’, a famous painting by 19th century master painter Vincent van Gogh, as part of its preservation commitment of world cultural heritage.
The Korean tech giant said on Thursday it was providing equipment and financial support to the team dedicated to the restoration project, adding that its involvement would help strengthen global marketing in culture and art. for premium LG Signature products.
The 133-year-old piece of art now housed in the Pushkin Museum in Moscow entered restoration in August.
LG Electronics has said it will work with Russian video streaming service company IVI to create documentaries on the restoration process and its importance, which will be shown to the public from October on LG Signature’s official website, YouTube. and other social media channels.
When van Gogh drew this painting in 1888, he used paint containing lead chromate, which causes color changes upon exposure to ultraviolet light. As a result, discoloration and cracks in the work occurred when it was moved from place to place during the Russian Bolshevik Revolution and World War II.
The painting has never been taken out of the Pushkin Museum since its first exhibition in 1948 to minimize damage.
Restoration work will be completed by the end of the year. The painting, which has an estimated insurance value of over $ 80 million, will be reopened to the public during the Morozov Collection to be held in the main pavilion of the Pushkin Museum early next year.
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