The partnership will focus on Frida Kahlo – The Life of an Icon Immersive biography, a national tour that begins in Montreal

MIAMI, June 10, 2022 /PRNewswire/ — Primo Entertainment and Loud And Live announce their partnership around the development and production of Frida Kahlo – The Life of an Icona immersive biography and exhibit opening this summer across United States & Canada which features the life of the iconic Mexican artist. The immersive biography of Frida Kahlo, one of the most influential female artists, is presented in a unique combination of digital art, historic photographs, projections and installations. The exhibition also includes virtual reality experiences that reproduce the most relevant moments in the life and work of Frida Kahlo.



The partnership brings together two leading entertainment companies, on the one hand, Primo Entertainment, a leading promoter who has also positioned itself as innovative leaders in the field of exhibitions and immersive experiences, more recently coming to promote successful world exhibitions such as Beyond Van Gogh and Beyond Monet. On the other, Loud And Live, a leading entertainment, live events and marketing company, which has established itself as one of the world’s leading promoters.

Our passion for entertainment, way of life and live experiences drive us to seek out unique opportunities such asese, which is why Loud And Live is absolutely thrilled to partner with Primo Entertainment, said Nelson AlbaredaCEO of Loud And Live. “And to embark on this partnership with Andrés Naftali and David Rosenfeld (Co-founders of Primo Entertainment) through this unforgettable immersive experience highlighting the life of a global icon such as Frida, makes this collaboration all the more exciting,” added Albareda.

Primo Entertainment is thrilled to partner with Loud And Live on this incredible project, we are confident that we will continue the incredible success these innovative experiences have had over the past year.“, added Primo Entertainment.

Earlier this week, the companies announced Phoenix as the first American city to open its doors to the public on July 8e2022 with Frida Kahlo – The Life of an Iconbefore visiting the exhibition through the UNITED STATES and continue to Latin America. This announcement comes as the exhibition makes its North American debut in Montreal on Friday, June 10, 2022 at the Arsenal of Contemporary Art with unprecedented success in front of a packed house of visitors who will appreciate the captivating experience surrounding the story telling of the incredible Frida Kahlo.

The Frida Kahlo – The Life of an Icon immersive biography uses seven different transformation spaces allowing fans to enter the life and work of the Mexican artist who, at the 21st century, continues to be more relevant than ever. The story of Frida Kahlo, one of the most influential artists in history, presents a uniquely immersive combination of digital art, historic photographs, projections and installations accompanied by virtual reality experiences that reproduce the most relevant moments of his life and work.

As the demand and popularity of immersive experiences and exhibits continue to grow across the globe, this is a timely partnership for Primo Entertainment and Loud And Live as they will build on the highly anticipated success of these first exhibitions.

For tickets:
Montreal: www.fridakahlomontreal.com
Phoenix: www.fridakahlophoenix.com

About Primo Entertainment

Primo Entertainment is an entertainment industry leader in United States and Latin America who works with the most important artists, as well as the most recognizable formats and exhibitions in the world. Primo Entertainment consists of two divisions: promotion and production of international concerts and exhibitions. Primo Entertainment is committed to ensuring artistic quality and operation to make its shows and exhibitions a unique experience for everyone involved. For more information, visit www.primo-entertainment.com

About Loud And Live:

An entertainment, marketing, media and live events company, Loud And Live performs at the intersection of music, sports, lifestyle and content development. Based in Miami, with a presence in the United States, Europe and Latin America, Loud And Live is driven by its passion for creating engaging experiences for global audiences. www.loudlive.com

About Frida Kahlo Corporation:

Frida Kahlo Corporation is the global provider of FRIDA KAHLO branded goods and services, whose mission is to educate, share and preserve the art, image and legacy of Frida Kahlo. It also donates a portion of the monies received to deserving community charities that are committed daily to improving the lives of women and children. For more information on “Frida KahloLife of an Icon” or to book tickets for each city tour www.fridakahloexhibits.com.

(PRNewsfoto/Loud and Live)

(PRNewsfoto/Loud and Live)



View original content to download multimedia: https://www.prnewswire.com/news-releases/loud-and-live–primo-entertainment-partner-around-immersive-experiences-301565564.html

SOURCE Loud and Live, Inc.

About Bernice D. Brewer

Check Also

What were the first 12 Van Gogh paintings ever sold?

A key part of the legend of Vincent van Gogh is that he was ignored …