Huge US $ 1.2 billion retail center over 95% complete …
Homes on Abu Dhabi’s Reem Island, Reem Mall is almost a city in itself.
When complete, it will be furnished with 85 different dining options and over 450 stores, across two million square feet of retail space.
And in the video shared on social media from the mall, it looks like everything is going well.
– Reem Shopping Center (@reemmallauh) August 2, 2021
There is a lot in store
The mall is keeping exact details of the stores that will be joining the mega project, close to its chest. But we can speculate.
As early as 2016, it was announced that Landmark Group would supply 23 stores to the mall. The brand’s portfolio of boutiques and tag-pops includes huge retail influence. Stores such as New Look, Reiss, Adidas Kids, Ecco, Koton, Yours London, Lipsy, Steve Madden, Carpisa, Nose, Pablosky, Aerosoles, Kurt Geiger, Stride Rite, Puket, Blocco 31, Kazar and Loriblu.
The mall is making a lot of noise that it will be a revolutionary “omnichannel” or “phygital” (Gretchen “go get” Weiner vibe about it). A shopping experience blended with the brick-and-mortar realism of conventional stores, alongside digital shopping avenues (websites, apps, etc.), with added perks like targeted promotions and personalized recommendations.
It’s the snow business
Reem Mall also had a super cool new leisure concept – Snow Abu Dhabi, “one of the biggest snow parks in the world”.
And in the video above, we can see the finished slopes and the finishing touches applied to the surfaces of the winter wonderland.
We can look forward to themed characters and 13 thrilling rides and attractions including an enchanted tree, snowflake garden, crystal carousel, ice maze, tobogganing, and a ton of shovel more. It doesn’t matter if the weather outside is scary.
For more information on Snow Abu Dhabi, see our full article on the site.
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