Last year the GRAMMY Awards updated Best World Music Album category to the world’s best music album to honor artists around the world. But why stop there?
On Tuesday, September 28, GRAMMY.com will present its latest digital series: Global Spin, a performance series featuring artists from around the world. Each episode of Global Spin will feature a performance from a notable artist or group and celebrate both the creators and their countries of origin.
Aeration every two weeks on Tuesdays at 10 a.m. PT/1 p.m. ET on the Recording Academy official youtube channel, Facebook page, PageInstagramand Twitter profile, Global Spin is the new home for global music on GRAMMY.com, where the celebration of genre and the international artist community is at the center. With electrifying artists like Cuban singer/songwriter Eme Alfonso and Nigerian rapper Candy Bleakz confirmed for performances, Global Spin will keep fans of the international music community plugged into one of the most exciting avenues in all of music.
“Music is something that transcends borders,” Alina Vission, content producer at The Recording Academy and creator and co-producer of Global Spin, told GRAMMY.com. “We are thrilled to celebrate the global music community and take our audience on a journey around the world through music.”
“I am extremely thrilled to have the opportunity to help showcase global music and shine a light on all the talented musicians around the world,” said Hillary Melin, editor/producer at The Recording Academy and the one of the co-producers of the series. , says of Global Spin.
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A platform to support international artists, Global Spin was born out of the explosion of the global music scene that is taking the world by storm today. Whether it’s the dynamic Nigerian duo of Assistant and time sweep the world on their feet with their chart-topping track “Essence” or South Korea BTS smash their way into the millions of hearts of BTS ARMY, global music and artists are dominating today’s global music industry like never before.
Shawn Thwaites, project manager in the Recording Academy’s awards department and head of genres for Global Music, attributes the international growth of global music in part to the rising new wave of Afrobeats artists. Still, he notes that Afrobeats and global music in general are nothing new; trailblazers like Fela Kuti and trailblazers like Djavan in Brazil laid the foundation for today’s scene decades ago. “It’s always been there – we just figure it out,” Thwaites says of the global music sound.
As Afrobeats and Afropop continue to rise in the global music sphere, Thwaites also refers to “the entire African continent” as well as regions like Brazil, Trinidad, Barbados, Latin America, Asia and beyond. like places with thriving music scenes to watch. . “There’s so much music all over the world. World music is truly global,” he thought to himself.
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With the continued evolution and proliferation of music technology and social media, global music continues to reach new audiences across international borders, as established artists and rising stars of the genre push the boundaries of sound. to new heights.
“I wish world music could find a way to connect more with the fans,” Dominican singer/songwriter and producer The Change told GRAMMY.com via email. “Over the next five to ten years, I’d like to see more activities that help us spend time with our fans, because ultimately we owe them everything that happens to us.”
“The growing interest in global music means that many more people from different walks of life and from different parts of the world will now be able to identify with my genre of music: Afrobeats,” adds Ghanaian Afropop, dancehall and R&B singer/artist MzVee . “I believe that music is a global language that transcends all borders, and I want to reach fans in every corner of the world, despite the differences in language and genres. My dream is to see global music reach every corner of the world, for the world music to break down all barriers, see my music consumed by everyone, [regardless of] differences in language, culture [and] religion.”
“I am very happy that [audiences] desire to explore and open new doors. I believe that when we learn about other cultures, we grow as human beings,” Eme Alfonso told GRAMMY.com via email. “I wish people understood that when they listen to music other parts of the world, they are to feel the history, the reality and the conflicts of a country, because the artists reflect their life and their problems through art.”
But maybe Haitian DJ/producer Michael Brown said it best: “World music is the future of music”, he said. said bluntly GRAMMY.com in 2020. “As the world continues to become more interconnected, music culture knows no boundaries. The fusion of sounds breeds innovation, and global music artists are at the forefront of this movement.”
This innovative move now has a new home on GRAMMY.com with Global Spin.
Plug into the sounds of the world with Global Spin every Tuesday from September 28 at 10 a.m. PT/1 p.m. ET on the Recording Academy official youtube channel, Facebook page, PageInstagramand Twitter profile.
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