Photos by Dan Swartz.
Stroll among sunflowers or stretch out under the stars to the sound of modern classical music as world-famous art comes to life at “Van Gogh: The Immersive Experience”. the On Friday, a digital art installation and interactive space opened at the Bryant Street development in Brentwood, northeast DC, becoming the fifth immersive van Gogh exhibit from production company Exhibition Hub to debut in the United States.
The show sparked some skepticism when tickets first went on sale last March, as its location was not disclosed. Consumers were also confused as to whether this was the same exhibit featured in the hit Netflix series “Emily in Paris” (it wasn’t). But now that it’s up and running, everything seems to be going smoothly. On Friday morning, dozens of people lined up before the doors opened.
“PPeople always ask me, “Why go to Washington? They have all these free museums ”, says Mario Iacampo, CEO of Exhibition Hub. “And I always say, we are not replacing museums. We bring a different kind of experience. If you’ve lived in DC for 50 years, you’ve seen museums. Maybe it’s time to see something different.
For over an hour, visitors can surround themselves with 360-degree projections of over 300 sketches, drawings and paintings by Vincent van Gogh on 15,000 square foot floor-to-ceiling screens. In a drawing studio, guests can color various van Gogh masterpieces on paper and then project them onto a screen. Visitors can also participate in a 10-minute virtual reality show that takes them through scenes inspired by the paintings “The Starry Night” and “The Room in Arles”. If you’re looking for van Gogh memorabilia, like a “Starry Night” yoga mat, the gift shop is stocked with knick-knacks covered with her most popular scenes.
The first one “Van Gogh: The Immersive Experience ”opened in Naples, Italy, in 2017. Exhibition Hub began planning the DC exhibition in February. The company initially promoted the show as taking place in a “secret location”. Of strategy, Iacampo says: “There is a funny element to this. It helps with construction. After the venue was announced in August, he says ticket sales have increased by 20%.
Iacampo says he chose the location because of its accessibility. There is plenty of parking in front of the building, and the Rhode Island Avenue-Brentwood subway station is about a 10-minute walk away.
Face masks are mandatory, social distancing is encouraged, and hand sanitizer is available in all galleries. A disposable eye mask is provided during the VR experience to separate your head from the device, and all equipment is sanitized between uses.
When purchasing your tickets, be sure to read the event name and description carefully, given other similar exhibits still available. Tickets (available in line) starting at $ 39.90 for adults and $ 19.90 for children. Discounts for senior citizens, students and military personnel are available.
Van Gogh: the immersive experience. 524 Rhode Island Ave NE. Open weekdays from 10 a.m. to 8 p.m. and weekends / holidays from 9 a.m. to 9 p.m.