Fans of world-renowned artist Vincent van Gogh will be able to experience his magnificent works of art like never before in “Beyond Van Gogh: The Immersive Experience,” a new traveling exhibit opening this week at Graceland Exhibition Center.
Using state-of-the-art projection technology, van Gogh’s works were freed from their frames and brought to life like never before in a three-dimensional experience that immerses visitors in the work of one of the most influential artists. the world has ever known.
Angie Marchese, vice president of archives and exhibits at Graceland, said the “Beyond Van Gogh” exhibit ranks among the best exhibits they’ve ever brought to Graceland. The exhibit toured many major US cities and sold over 2.5 million tickets.
“We were so excited when we got the first phone call asking if we would be interested in hosting this exhibit,” Marchese said. “Van Gogh was one of those artists whose work was only appreciated after his death. Today, his work is emblematic. And in the van Gogh exhibition, you will literally be part of his work. I think people are going to be amazed by that. It’s such a great duet with Elvis and van Gogh to bring these two icons together. »
Van Gogh was a Dutch Post-Impressionist painter who created over 2,100 works of art but only sold one in his lifetime. It was only after his death that he was recognized as one of the most influential figures in the history of art of all time.
His work is characterized by bright colors and an expressive brushstroke that he developed during his stay in Arles in the south of France.
The exhibit was developed by French-Canadian director Mathieu St-Arnaud at Normal Studios in Montreal and uses over four trillion pixels that are projected onto the walls in a specially designed space in a unique multimedia experience. The exhibition invites visitors to immerse themselves and take a 360-degree look at more than 300 works by van Gogh in a new twist.
Visitors enter through the introductory room which features biographical information panels, excerpts from van Gogh’s letters to his brother Theo, and explanations of his artistic work.
The next room is the Waterfall Room, an area filled with splashes and dots of color running down the walls that form one of his self-portraits.
The centerpiece of the exhibition is the immersive experience room where visitors move along projected walls of light, color and swirl and become part of the paintings. The walls come to thrilling life as they appear and disappear, transforming into some of van Gogh’s most famous pieces, including “The Starry Night”, “A Café Terrace at Night”, “The Sunflowers”, ” The bedroom in Arles”, “The almond blossoms” and “The harvest.”
Marchese said that while being able to appreciate van Gogh’s works hanging in a museum is special in itself, being able to actually go inside his works and become completely immersed in them and almost become a part of the art is a whole other level.
“It’s starting to come to life on the screens,” Marchese said. “You watch the brushstrokes transform into one of his landscapes, self-portraits or still lifes, and you see the clouds fluttering, the birds flying and the windmills blowing,” Marchese said. “The technology blows your mind. It’s indescribable what it’s like to be immersed in your world.
Marchese said she came away with a whole new appreciation for van Gogh and what he was trying to say in his art.
“I learned so much about van Gogh,” Marchese said. “Before, I was moderately interested in van Gogh. I could name a few pieces of his work. But when I’ve walked through it and it starts to come to life, you’re literally surrounded. Some people only know superficial information about him, but being able to be immersed in his work, hear his thoughts and explore the work really gives you a different perspective. He absolutely lives up to the hype. He doesn’t let you down .
Beyond Van Gogh: The Immersive Experience opens March 28 and runs through June 5 at Graceland Exhibition Center, 3717 Elvis Presley Blvd. in Memphis. Tickets cost $36.99 for adults and $21.99 for children and are available at www.vangoghmemphis.com. For more information, visit www.graceland.com.